...but Irish sites found to comply with EU Law.

70% of websites investigated for mis-selling ringtones, wallpapers and other mobile phone services have been corrected or closed, following an 18 month EU consumer crackdown carried out by 27 Member States, Norway and Iceland.

Since June 2008, when initial checks took place, 301 websites were investigated by national enforcement authorities for serious breaches of EU consumer law. 70% of the 301 cases investigated, have now been resolved.

The three main problems found were: unclear pricing (for example, information was missing or incomplete); failure to provide complete trader information; and misleading advertising, in particular, advertising ringtones as "free" where the consumer is in fact tied into a paying subscription.

During the initial sweep, 18 Irish websites were inspected. 17 were flagged for further investigation, but none were found to be in breach of EU law.

EU Consumer Commissioner, Meglena Kuneva said: “This EU wide investigation was a direct response to hundreds of complaints coming in from parents and consumers from many different EU countries. Young people should not have to fall victim to scams like misleading advertising that lure them into ringtone subscriptions they thought were free. And parents should not find nasty surprises in their phone bill, when their children by accident have signed up to more than they have bargained for. These results show that EU wide enforcement co-operation can make a huge difference in cleaning up a market for consumers. This kind of joint enforcement action is where EU consumer policy will focus a lot of efforts in the future."