How do you know if your food is really organic? Well citizens across Europe are being invited to vote in a special competition for a new organic EU logo. The winning entry will become standard on all pre-packaged EU organic products. The vote is open until 31 January and you can make your choice at http://ec.europa.eu/agriculture/organic/logo/index_en.htm

The logo aims to enhance consumer protection and promote organic farming. According to Mariann Fischer Boel, Commissioner for Agriculture and Rural Development, “Through this online vote, the European Commission wants to ensure that the new logo appeals to as many people as possible. At the same time, this open selection process contributes to the bigger objective of making people aware of the importance of the organic farming sector.”

The new logo needs to represent the EU both at home and abroad. It should be easy to remember and to associate with the EU and organic farming without using any words or letters.

The European Commission invited design and art students to enter the competition for a place on the shortlist. A total of 3,422 future designers (34 from Ireland) submitted their innovative proposals. An internationally renowned jury short-listed three final logos. So now go online and make your choice.

http://ec.europa.eu/agriculture/organic/logo/index_en.htm